The new IBIKERide website is more than just a pretty picture. The focus has been on usability. Ensuring users who come to the site know we are here to help them find trails and how to ride them better. So there is far less clutter (we have had a cull)
The simpler more crisp design is to appeal to the emotional elements of mountain biking and to make it a warmer experience to hangout in or pop bye. It is also on a new platform to make it future proofed and more secure. Unlike previous upgrades where we upgraded whilst the website was live we followed best practice this time round and built it on a separate sub domain to fine tune her before she hit the streets. This should minimise inconvenience and bugs. This time as a bit of a personal challenge I did not use a third party and did it myself. Mainly so I could increase my knowledge and retain more control over the outcome. Still though a thankful apology for all your patience.