The best of Sram's and Truvativ's Drivetrains incorporating the Crank, Cassette, Triggers and Rear Deraileur now come in an option of pretty sweet colours to tempt even the most conservative of you. Specifically SRAM's X.0 Triggers, X.0 Rear Derailleur, PG 990 Cassette and Truvativ's Noir 3.3 TM Crankset are available in Standard Grey, Redwin, Tango, Cash, PinkSlip and Nugget.

When I started riding it was all dull colours and lycra. Thankfully not any more. I think companies like DMR and even Hope have lit the trail for design and colour options and it is great to see even more of it. They say if you look good you feel good (or actually is it the other way around hmhhh! .. Take a look at the options:

Source and more info: http://www.sram.com/en/designyourride/