After my last ride in Leith where I ran out of fluid 1 hour before the end on a scorching day and a 4 hour ride I stopped at the first newsagents and grabbed a bottle of Lucozade. Delicious..Lucozade is a name not synonymous yet with mountain biking...anyways this press release just came in I didn't realise Lucozade did carbohydrate energy gels, recovery bars and sports drinks amongst others.

The makers of Lucozade Sport have announced that Solent (UK) Ltd trading as Windwave will become the chosen distributor of their exciting new Sports Nutrition range to the cycle trade for the United Kingdom and Ireland. The range includes product categories covering hydration, fuel, focus, recovery and strength.

James Powell Customer development Manager for Lucozade Sport commented: “We have confidence in Windwave and believe they will provide a committed partner to enable us to firmly establish Lucozade Sport in the expanding cycle sector.”

Peter Nisbet, Managing Director of Windwave said: “We have had in depth negotiations with Lucozade Sport and are very honoured to have been appointed as distributor. We are committed 100% to developing the market presence and sales of this premier brand in the coming years. The first stock arrives at the end of August”.

In keeping with the Lucozade Sport manufacturer’s ambitions to expand the appeal of the brand a wide range of new products has been launched covering all aspects of cycling. It is important to note that the complementary range gives cyclists all the sports nutrition they need from one manufacturer.

Safety and effectiveness are paramount to the makers of Lucozade Sport Nutrition. This approach is supported by a long and illustrious history working with top athletes. Lucozade Sport products are tested by an independent laboratory for contaminants prohibited by the World Anti – Doping Agency (WADA).

The makers of Lucozade Sport have invested £18m in a strong consumer marketing programme including advertising in magazines and on bill boards, a website and a strong presence at cycling events with the Sports Science team sampling and offering specific training advice.

To find out more about Lucozade Sport products visit www.lucozade.com/sport and www.windwave.co.uk

Source: Windwave